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Industries / Renovation & interior design

Renovation & interior design in Singapore: Stop quoting for homeowners who vanish

After key collection, homeowners message several firms in the same week and meet the ones who reply. Some are a year from their keys. Some have half the budget the job needs. We answer every enquiry in seconds, check the property type, key date, budget and rooms before anyone books a site visit, and follow up the quotes that went quiet. No hard sell.

01 / Renovation & interior design

Where a renovation firm loses homeowners

The enquiry you saw the next morning. She messaged you and several other firms the week she got her keys. Homeowners notice who replies fast, and some firms take weeks. By the time you answer, she's booked meetings with the ones who got back first.

The site visit for a price-checker. You gave up a Saturday to measure the flat. Then you found out the budget was nowhere near the job, or the keys were still months away.

The quote that went quiet. Evenings on the layout and an itemised quote. Then blue ticks. You'll rarely hear why you lost, and nobody had time to ask.

"The other firm is cheaper." Two quotes, two different scopes. One left out the plumbing, yours didn't. Without a follow-up, the homeowner only sees the lower number.

The designer who also sells. On site in the day, drawing at night, answering WhatsApp in between. The new enquiries get whatever's left.

Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.
02 / Renovation & interior design

How Singapore homeowners pick a firm

Read what homeowners in Singapore say about choosing an ID or contractor, and the same five things come up.

01Reviews before the first meetingMany shortlist on Google reviews and Instagram, then book consults with the firms that look right.
02A quote they can compareItemised, with what's not included spelled out. A single lump sum is hard to trust.
03Someone who replies"Timely response" sits on homeowners' own checklists. A slow reply before signing reads as a slow reply during the job.
04A deposit that feels safeAfter news of firms that went silent halfway through a job, people ask about deposits, staged payments and CaseTrust.
05No pressure to sign todayPushy sales at fairs and showrooms is one of the red flags homeowners warn each other about.
So the firm that wins replies fast, asks good questions, sends a clear quote and checks in kindly afterwards. That's a skill, and most firms are too busy to do it every time.
Free matchupWho's beating me, and why?You against your three toughest competitors on 90 days of live data, with a 30/60/90 plan.Run the competitor matchup ↗Two minutes.
03 / Renovation & interior design

The rules on advertising and selling renovation in Singapore

HDB, the consumer watchdogs and the privacy regulator all touch how you advertise, quote and follow up. Here's the short version.

Your ads and sales can't
✕Advertise HDB renovation unless you're on HDB's listHDB says only contractors in its Directory of Renovation Contractors may carry out, offer or advertise renovation work for HDB flats, websites and social media included.
✕Make claims you can't back upCCCS's guide for the renovation industry says claims about your services and your business must be clear and accurate.
✕Leave must-pay charges out of the quotePrices should be clear and itemised, with mandatory charges stated in the quote from the start.
✕Add work without a clear yesChanges to the contract, or variation orders, need the homeowner's express agreement.
✕Pressure someone into signingUndue pressure to close a sale is listed as an unfair practice under the Consumer Protection (Fair Trading) Act.
✕Send a marketing WhatsApp to an old enquiry without a checkThe Do Not Call rules cover WhatsApp. Unless the homeowner clearly agreed to hear from you, check the DNC Registry first.
You can
✓Message clients about their own jobSite updates, payment stages and handover dates are about the job, not marketing.
✓Show the CaseTrust logo, if you're accreditedCASE lets accredited firms use it on shop fronts and marketing. Accreditation comes with a deposit performance bond, a standard contract and an initial deposit capped at 20% of the total cost.
Sources

HDB, "Important Information" for renovation contractors (Rule 6, Housing and Development (Renovation Control) Rules 2006); CCCS, "Fair Trading Practices for the Renovation Industry" (launched with CASE 5 May 2022, page updated 26 Sep 2025); MTI, written reply to PQ on pressure sales tactics, 4 Oct 2022; PDPC, "Advisory Guidelines on the Do Not Call Provisions", revised 1 Feb 2021; CASE, "CaseTrust Accreditation for Renovation Businesses". This is a summary, not legal advice.

04 / Renovation & interior design

What to know before the site visit

Most wasted Saturdays could have been saved by a few questions in the chat.

HDB, condo or landed?New BTO or resale?When do you get your keys?Rough budget for the whole job?Which rooms are in?Can you send the floor plan?Who else is deciding?
Booked. asks these in the chat, in your firm's tone, the way your best designer would. Homeowners who fit get a consult or site visit booked. If the budget doesn't match the job, it says so kindly and leaves the door open for later.
05 / Renovation & interior design

How we fix it

Booked.: Qualifies the homeowner, then books the visit

See Booked ↗
Replies in seconds, day or nightWhatsApp, Instagram, Facebook, your website and click-to-WhatsApp ads.
Asks what you'd askProperty type, key collection date, budget range and the rooms in scope, before anyone drives out.
Reads the floor planHomeowners send a photo of the layout or the unit. It looks at it and replies to what it sees.
Answers "roughly how much?"With the ranges you set for each property type. The itemised quote stays with your designer.
The consult or site visit booked in the chatIt offers your open slots and confirms. No form, no back-and-forth.
Follows up when they go quietDays later, with the answer to whatever held them back.
Hands over what needs your designerDesign calls and "can we hack this wall?" go to your team with the full chat attached.
One message every morningWhat came in overnight, which visits are booked, what needs you today.
You decide what it says about prices and deposits. It doesn't push anyone to sign.

Revived.: Follows up the quotes that went quiet

See Revived ↗
The homeowners you quoted and lost touch withQuotes sent, consults held, enquiries that never booked.
Short and personal, in your firm's nameOn WhatsApp or SMS. It answers their questions and books a follow-up meeting with the ones who are ready.
Checks back every 30 daysKeys come late and plans change. A light check-in catches them when they're ready.
Your list, your consentYou confirm who has agreed to hear from you before anyone is messaged.
You approve firstNothing sends until you've seen the messages.
Pay per appointment bookedNothing else.

Ranked.: Turns handovers into Google reviews

See Ranked ↗

Homeowners read your reviews before they ever book a consult. Most happy clients never write one unless someone asks.

Asks every client after handoverA short WhatsApp with their name on it.
Problems come to you firstA defect or a complaint reaches you while it's still a conversation.
Every review answered within 24 hoursIn your voice.
A complete Google profileServices, hours and photos of your own finished projects, kept current.
We only ask. No gifts for reviews. Nobody can promise a top spot on Google Maps.
06 / Renovation & interior design

How it starts

  1. 1
    On the callWe trace your enquiriesWhere they come from, how many become site visits and how many quotes get signed.
  2. 2
    Within daysBooked. goes liveTrained on the homes you do, your price ranges, the questions you ask before a site visit and how your designers talk.
  3. 3
    Week oneYou fine-tune itRead the first week of conversations and tell us what to change.
07 / Renovation & interior design

Read next

08 / FAQ

Questions renovation and ID firm owners ask

How do I stop wasting site visits on price-checkers?

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Ask before you go. Booked. finds out the property type, key collection date, budget range and rooms in scope in the chat, then books a visit only for homeowners who fit. You set what "fit" means.

Won't asking about budget scare homeowners off?

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Not when it's asked well. It asks for a rough range and explains why: so the first meeting is useful to them. Homeowners who aren't ready yet are told kindly and kept for a follow-up.

Can it give homeowners a quote?

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It can share the price ranges you give it, like a typical range for a 4-room BTO. The itemised quote, the one CCCS expects to be clear and complete, still comes from your designer after the site visit.

What about homeowners who got my quote and went quiet?

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That's Revived. It messages them in your firm's name, answers what held them back and books a follow-up meeting with the ones who are ready. It checks back every 30 days. You pay per appointment booked.

Can I message people from last year's renovation fair?

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Only with care. The Do Not Call rules cover WhatsApp. If they didn't clearly agree to hear from you, check the DNC Registry first. Revived. only messages the people you confirm.

Will homeowners think they're talking to a bot?

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It replies in your firm's tone and answers the actual question. If someone asks, it says it's your firm's booking assistant and offers to pass them to a person. Anything that needs your designer comes with the full chat.

Can it answer HDB rules questions, like hacking a wall?

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It can share the general answers you give it. Whether a job needs an HDB permit or BCA approval is your designer's call, so those questions go to your team with the chat attached.

We're not on HDB's contractor directory. Can we still advertise HDB renovation?

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HDB says only contractors listed in its Directory of Renovation Contractors may advertise renovation services for HDB flats, websites and social media included. Check your own position with HDB before your ads mention HDB work.

Do I need CaseTrust to work with you?

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No. CaseTrust is voluntary. If you have it, homeowners worried about deposits will want to hear that early, and Booked. can say so in the chat.

Do you guarantee more signed projects?

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No one can honestly guarantee that. You'll see the numbers yourself: enquiries answered, site visits booked, quotes followed up, projects signed.

What does it cost?

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Booked. is S$997 a month, month to month. Teams of one to five people can check if they qualify for a scholarship. Revived. is pay per appointment.

09 / Start free

Not ready for a call? Start free.

No call, no card. Each one runs on your real business.

10 / Fit

Is this for you?

✓

Who it's for

  • Renovation contractors and interior design firms in Singapore doing HDB, BTO, condo or landed homes
  • Firms getting enquiries on WhatsApp, Instagram, Facebook or ads faster than the team can answer
  • Designers who spend evenings on quotes for homeowners who then go quiet
  • Firms that want to win on quick replies and clear quotes, without pushing for a deposit
✕

Who it's not for

  • Firms that want a script to push same-day sign-ups at fairs and showrooms
  • Commercial fit-out firms that win their work through tenders