"How much for a 4-room, 4 hours? Same aunty every week?" It comes in while you're sorting out tomorrow's cleaners. The customer asked a few companies at once. We answer with your price, your minimum hours and your rules on supplies, book the slot in the chat, and bring back the deep-clean customers who could be weekly.
"How much?" answered the next morning. People ask several cleaning companies at once, mostly on WhatsApp. By the time you've finished the day's roster and replied, someone else has the Saturday slot.
"Same cleaner every week?" with no clear answer. It's the question behind almost every regular booking. A vague "we'll try" sounds like a different stranger each week, so they keep looking.
The price that grew on the day. A transport fee, an admin fee, an extra hour nobody mentioned. Customers remember it, and they tell others in the reviews.
The deep clean that never came back. Post-reno, move-out, a one-time spring clean. They were happy. Nobody asked if they'd like the place kept that way every week, so they hired someone else later.
Regulars who never leave a review. Your weekly customers have trusted you for months. New customers can't see that. They see the company with more reviews.
Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.Ask around in Singapore for a part-time cleaner and the same five things come up.
Most enquiries to a cleaning company are some version of these.
Three sets of rules matter here: NEA's licence, CCCS on prices, and PDPC on who you can message.
NEA, "Cleaning Business Licence" (last updated 19 Aug 2026); MOM, "Progressive Wage Model: Cleaning sector" (last updated 1 Sep 2026); CCCS, "Guidelines on Price Transparency" (page updated 26 Sep 2025); PDPC, "Advisory Guidelines on the Do Not Call Provisions" (revised 1 Feb 2021), p. 14. This is a summary, not legal advice.
MOM PWM for the cleaning sector
Your weekly customers already trust you. Ranked. helps the next customer see it.
Ask, at the right time, in a way they can say yes to. Revived. messages your one-off customers who've agreed to hear from you, offers weekly or fortnightly, and books the ones who want it. A clean that went well is the best moment to ask.
Yes, for the jobs your price list covers, like a 4-room HDB for 4 hours. For post-reno or office jobs you'd rather see first, it books a viewing instead of guessing.
Whatever your real policy is. If you keep the same cleaner for regulars, it says so. If it depends on the roster, it says that, and never promises a name.
No, if homes are all you clean. NEA lists cleaning of domestic premises as excluded work. Office, shop and other general cleaning needs a cleaning business licence before you start. This is a summary, not legal advice.
CCCS's price guidelines say compulsory charges belong in the headline price. If a charge can't be worked out in advance, show clearly next to the price that it exists. This is a summary, not legal advice.
Weekly and package customers, yes, about their cleaning. One-off customers are different: a once-off job isn't an ongoing relationship, so check the Do Not Call Registry or get their consent. WhatsApp counts. Revived. only messages the people you confirm.
It answers the actual question, in your tone. If someone asks, it says it's your company's booking assistant and offers to pass them to a person.
That search opens Google Maps. A complete Google profile, your services named plainly, correct hours and a steady flow of recent reviews all count. Ranked. handles the reviews and the profile.
No one can honestly guarantee that. You'll see the numbers yourself: enquiries answered, slots booked, one-off customers who came back.
Booked. is S$997 a month, month to month. Teams of one to five people can check if they qualify for a scholarship. Revived. is pay per appointment.
No call, no card. Each one runs on your real business.