Employers looking for a helper are often worried and short on time. A baby is due, or a parent is coming home from hospital. They message several agencies in one evening and go with the one that listens first. We answer every enquiry in seconds, take down what the family needs and book the call or office visit. Every reply is written for MOM's advertising rules.
The 11pm "need a helper for my newborn". She writes after the kids are asleep. You see it at 9am. By then she has already arranged interviews through another agency.
"How much?" with no quick answer. Your posts can't mention fees, so the fee question always comes up in the chat. A slow or vague reply sends her to the next agency.
The needs asked in pieces. Infant or elderly care, transfer or new, start date, rest day, budget. Asked over several messages, then typed out again for the consultant.
The office visit nobody booked. She was keen. Nobody fixed a time, and the next agency did.
The past employer who went elsewhere. Her contract came up for renewal, or her sister needed a helper. Nobody had kept in touch.
MOM's own advice to employers and what employers tell each other line up closely. Five things decide it.
Most first messages to an agency are some version of these.
From 1 October 2026, MOM's revised licence conditions spell out how agencies placing domestic helpers may advertise. Here's the short version.
MOM, Employment Agencies Licence Conditions (revised, in force 1 Oct 2026), conditions 4, 17, 17A, 17B and Annex F; MOM, "EA Alert: Amendments to EALC to take effect from 1 October 2026", 28 Sep 2026; MOM, "EA Alert: Reminder to ... Adhere to Advertising Guidelines", 18 Sep 2024. This is a summary, not legal advice.
Yes, when an employer asks. MOM's conditions let agencies give their fee schedule and policies directly to a prospective client on request. Booked. answers from your own schedule and never puts fees in posts, ads or broadcast messages.
It passes the request to your consultant. MOM allows biodata and photos to go directly to an employer who asked for them. Your team decides which profiles to share, and Booked. doesn't post them anywhere.
The questions you'd ask on the phone. Who needs care, transfer or new, start date, rest day, budget and anything special about the home. You set the list.
It replies in your tone and answers the actual question. If someone asks, it says it's your agency's booking assistant and offers to pass them to a person. A worried family can always reach your consultant.
No. It's set up to avoid fee wording in ads, merchandise words like "replacement" and "delivery", and character words like "obedient". It talks about helpers with respect and leaves the matching to your team.
Whatever your service agreement says. MOM requires agencies to offer at least half of the service fee back if a helper's employment ends in the first six months, with conditions. Booked. answers from your agreement and sends anything tricky to a person.
Only with care. The Do Not Call rules cover WhatsApp. If someone didn't clearly agree to hear from you, check the DNC Registry first. Revived. only messages the people you confirm.
Yes. It listens to voice notes and reads photos and documents, then replies to what's in them. Anything that needs a person comes to your team.
No one can honestly guarantee that. You'll see the numbers yourself: enquiries answered, calls and visits booked, families who went ahead.
Booked. is S$997 a month, month to month. Teams of one to five people can check if they qualify for a scholarship. Revived. is pay per appointment.
No call, no card. Each one runs on your real business.