A full set takes you two hours, and your hands don't leave the client. Meanwhile someone comments "price?" on your post, two people DM for Saturday, and a regular asks for her refill. We answer each one in seconds, take the deposit, book the slot, and bring back the regulars who are overdue.
The DM you see two hours later. You can't pick up your phone with glue on the tweezers or gel under the lamp. When you finally check, she's booked with the studio that answered while you were working.
"Price?" under your post, then nothing. Instagram is your shop window, so that's where people ask. A reply hours later, or a "DM me", and the comment just sits there.
The no-show in a one-person diary. There's no other tech to hand the slot to. You turned someone else away, maybe moved your morning around, and the chair stays empty.
The refill that never got booked. Lashes need an infill every few weeks, nails a redo. If nobody nudges her when she's due, she books whoever has a slot open that day.
"The other studio is cheaper." Some clients haggle in the chat. You either cut your price or spend twenty minutes explaining why you charge what you charge.
Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.Ask around in Singapore for a nail or lash studio and these five things come up.
Beauty was the most complained-about industry at CASE in 2025. About two in five of those complaints were about prepaid money lost when a business closed suddenly, and about one in five were about pressure sales or misleading claims. Singapore's consumer watchdog, CCS, has acted against salons over it under the Consumer Protection (Fair Trading) Act. Here's what its guidance for the beauty industry says, in plain words.
CCS, "Fair Trading Practices for Beauty Industry" (updated 30 Jul 2026); CCS, Salon One undertaking (18 May 2023); CASE media release, "76.2 per cent surge in beauty complaints in 2025" (9 Feb 2026). This is a summary, not legal advice.
Most messages a nail or lash studio gets are the same handful of questions.
Built for a diary run by one or two people. You keep working. It keeps booking.
Yes. A one-person studio loses the most to a slow reply, because nobody else can answer while you work. Teams of one to five can check if they qualify for a Booked. scholarship.
Yes. It replies to DMs, and when someone comments "price?" on a post it sends her a DM and books her. WhatsApp, Facebook and your website chat too.
Yes. When she says yes, it sends the deposit request in the chat. You decide the amount, which services need one, and your late-cancel rules.
It reads the photo and answers the simple part: price, time, the next slot. If only you can say whether you can do the look, it passes the chat to you.
No. You decide what it offers, and it never repeats a pitch after a no. Singapore clients are tired of hard selling, and the fair trading rules are strict about pressure sales.
Yes. It states the price and the terms plainly, before she pays, the way the watchdog's guidance asks. It won't push one on anyone.
It holds your price. It explains what's included and why, and only offers a discount if you've told it to.
It says it's your studio's booking assistant, and offers to pass her to you whenever she wants a person.
No. It works on the number your clients already have saved.
Booked. is S$997 a month, month to month. Teams of one to five people can check if they qualify for a scholarship. Revived. is pay per appointment.
No call, no card. Each one runs on your real business.