A friend passes on your number. A client's colleague messages you on Instagram. You're halfway through a fact-find, so the reply waits until tonight. We answer every enquiry in seconds with your name and rep number, book the first meeting, and keep your clients' reviews on the calendar. Nothing goes out until your firm has approved it.
The WhatsApp that waits until after the meeting. Someone you were referred to asks if you can look at their cover. You're with a client for the next two hours. By the time you reply, the referral feels less warm, and they've asked someone else too.
The friend who dodges your "catch-up". People in Singapore say it plainly: they avoid the coffee invite that turns into a pitch. So the warm market you started with gets quieter every year.
The list that earns a PDPC warning. Bought leads and number lists look like a shortcut. PDPC has already warned a financial adviser who generated phone numbers in a spreadsheet and had a telemarketer call them. Hundreds were on the Do Not Call Register.
The client who hasn't had a review. MoneySense tells people a good rep checks in from time to time. When years pass with no call, a client starts to feel like a policy number. Then a newer rep gets the conversation about their next plan.
The post still waiting for compliance. You wrote it on Sunday. Your firm has to check it first, and a rushed version that skips the risks can't go out at all. So most weeks, nothing gets posted.
Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.Read what people in Singapore say about choosing an agent or adviser, and the same five things come up.
MAS doesn't only write rules for reps. It tests them. In its last published mystery shopping exercise, it sent shoppers to 500 representatives from 6 life insurers and 6 FA firms, from mid-2018 to the end of 2019, and recorded every sale.
MAS, "MAS Releases Results of Third Mystery Shopping Exercise", 22 Jun 2021, and "Infographic on MAS' Mystery Shopping Exercise". Read 29 Oct 2026.
Since 25 March 2026, MAS's Guidelines on Standards of Conduct for Digital Advertising Activities apply to your firm and everyone who markets for it: you, as a representative, and any agency you use. In May 2026 MAS also set out changes to the advertising rules, which apply nine months after the updated rules are issued. Here's what that means in plain words.
MAS, "Guidelines on Standards of Conduct for Digital Advertising Activities" (FSG-03), issued 25 Sep 2025, effective 25 Mar 2026, paras 1.2, 2.1, 5.4, 5.6, Examples 2.1 and 3.1; MAS, "Response to Feedback Received: Enhancing Safeguards for Proper Conduct of Digital Advertising Activities", 22 May 2026, paras 2.6, 2.14 to 2.17, 3.4, 3.12, 4.2; MAS, "MAS Enhances Safeguards for Public Prospecting Activities", 12 Oct 2026; PDPC, "Advisory Guidelines on the Do Not Call Provisions", revised 1 Feb 2021; PDPC, [2023] SGPDPCS 6. This is a summary, not legal advice.
MAS digital advertising guidelines
MAS response on advertisement rules and introducers PDF
MAS public prospecting release
PDPC decision on a financial adviser's generated number list
These clients already trust you. They just haven't heard from you since they signed.
Yes. Your firm answers to MAS for marketing done for it, including by an agency like us. So we send every script and message template to your compliance team first, and nothing goes live until they've approved it.
No. Advice is your job, under your licence. It answers simple questions like who you are and how a first meeting works, and passes anything about products, premiums or someone's own cover to you with the full chat.
Yes, in the first reply. MAS has said ads on a rep's own accounts must show the rep number, and people are told to check you on the register anyway. It helps them trust the reply.
Your current clients, yes, about their own policies. An existing account counts as an ongoing relationship under PDPC's rules. Anyone else needs their clear consent or a Do Not Call check first, and your firm approves the wording.
Ask your new firm's compliance team first. Those clients' records usually belong to the firm they bought through, and the ongoing relationship may sit with that firm too. Revived. only uses a list your firm agrees you can use.
No. MAS says only financial institutions may appoint introducers, and digital lead generation counts as introducing. We work with people who already came to you: referrals, enquiries and your own clients.
It writes in your tone and answers the actual question. If someone asks, it says it's your booking assistant and offers to pass them to you.
Yes, with Answered. It picks up, books or moves the meeting, and sends you a summary. Product questions and complaints come to you.
No one can honestly guarantee that. You'll see the numbers yourself: enquiries answered, meetings booked, reviews brought back.
Booked. is S$997 a month, month to month, with message usage on top. Reps and teams of one to five can check if they qualify for a scholarship. Answered. is quoted on the call. Heard. starts with one free test call.
No call, no card. Each one runs on your real business.