Singapore patients leave clinics that push packages, and choose the ones that tell them the price straight, on WhatsApp too. We answer every enquiry in seconds with your real price, book the consult, and bring back the patients who came once. All written for MOH's advertising rules.
The "how much?" at 10pm. Most enquiries come in after hours. If the reply waits until morning, the patient has already asked three other clinics and booked whoever answered.
The price, then silence. You send the price. They go quiet. Nobody follows up, because the front desk is busy with the patients in the room.
The consult that doesn't show. A doctor's slot sits empty. Staff feel awkward charging a no-show fee, and patients who just forgot get annoyed when they're charged.
The patient who loved the result and never came back. She was happy and left a good review. Then she disappeared. Most of the time she didn't leave for a better clinic. She just forgot, or another clinic messaged her first.
The owner doing three jobs. Doctor, marketer, receptionist. Something always slips, and it's usually the follow-up.
Ask around in Singapore for an aesthetic clinic and the same five things come up.
Your clinic holds an outpatient medical service licence. So the Healthcare Services (Advertisement) Regulations 2021 apply in full. Here's what that means in plain words.
Healthcare Services (Advertisement) Regulations 2021, regs 5, 6(4), 14, 15; MOH, "FAQs on HCS (Advertisement) Regulations" v1.1, Nov 2024, Q16 to Q18, Q41; MOH, "Regulation of Advertisements for Aesthetic Treatments", 9 Jan 2024. This is a summary, not legal advice.
Yes. MOH allows a clinic to list the exact price of a service. What the rules ban is the dressing around it: "from", "promo", strike-through prices, time-limited offers. Booked. gives the plain price.
No. It books the consult and passes medical questions to your doctor or nurse with the full chat attached.
For an advertisement sent to a patient's phone, MOH requires their prior written consent. Revived. works only with patients who have given it.
No. The Regulations ban before-and-after and after-only photos in advertisements, and ban reproducing reviews or testimonials. Booked. doesn't send them.
A reminder before the consult, a clear policy stated at booking, and a deposit request if you choose to take one. The rules are yours.
No. You decide what it offers. Your patients are already tired of being pushed, so a clinic that doesn't push stands out.
No one can honestly guarantee that. You'll see the numbers yourself: enquiries answered, consults booked, patients brought back.
Booked. is S$997 a month, month to month. Clinics with a team of one to five can check if they qualify for a scholarship. Revived. is pay per appointment. MultiCasting is quoted after the call.
No call, no card. Each one runs on your real business.