A family looking for care is calling in a hard week. Maybe the hospital says Dad can go home soon, and home isn't ready. They want the full fee, a start date and a calm voice. We pick up every call and message, any hour, answer from your real fees and book the visit. And we write it all for the MOH rules that apply to your service.
The call that comes after a discharge. The hospital team says your mum is ready to leave. The family has days, not weeks, to sort out care. They call down a list, and the first provider who picks up and explains the next step gets the visit.
The enquiry that lands after office hours. The person looking is often a son or daughter with a full-time job. They search and message at night. If the reply comes next afternoon, they've already booked a visit somewhere else.
The fee they can't get in writing. MOH doesn't regulate fees for private, unsubsidised residents, so there's no standard fee to point to. Families want the whole monthly cost, with the deposit and the extras. "Come in and we'll discuss" sounds like a sales pitch.
The subsidy question nobody explains. "Can we get a subsidy here?" is often the first question. If nobody says plainly which beds or services are MOH-funded and how the means test works, the family moves on confused.
Every nurse is on the floor. The Government lists registered nurse as a shortage occupation. So the person who should answer the phone is usually with a resident, and the call rings out.
Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.Families come back to the same five questions before they choose.
AIC, "Nursing Home" (read 29 Oct 2026); HealthHub, "Subsidies for Long-Term Care" (last reviewed 8 Jul 2026); MOH, parliamentary reply No. 556, "Reducing Average Waiting Time for Beds in Nursing Homes", 4 Nov 2025; MOH, "Health Ministry does not regulate fees for unsubsidised private nursing home residents", 17 Dec 2021; MOM, Shortage Occupation List (applies from 1 Jan 2026).
The rules depend on what you run. A nursing home holds a Nursing Home Service licence under the Healthcare Services Act, so the Healthcare Services (Advertisement) Regulations 2021 apply in full. Home nursing, senior day care and assisted living aren't licensed under the Act today, unless a doctor provides clinical care. Section 31A of the Act still covers their ads.
Healthcare Services Act 2020, First Schedule and s 31A; MOH, "The Healthcare Services Act 2020 (HCSA) FAQs", updated 17 Jan 2025, Q19, Q22, Q27, Q89, Q92 to Q94; Healthcare Services (Advertisement) Regulations 2021, regs 5, 6(4), 14; MOH, "FAQs on HCS (Advertisement) Regulations" v1.1, Nov 2024, Q3, Q18, Q41 and the Regulation 6 and 14 answers. This is a summary, not legal advice.
Families who enquire are often in the middle of something hard. Here's how we keep in touch without pushing.
PDPC, "Advisory Guidelines on the Do Not Call Provisions", revised 1 Feb 2021, Part II and p. 48; PDPC, "Advisory Guidelines for the Healthcare Sector", revised 20 Sep 2023; Healthcare Services (Advertisement) Regulations 2021, reg 6(4). This is a summary, not legal advice.
Families phone. When the call rings out, they try the next name on the list.
It depends on what you run. A nursing home is licensed under the Healthcare Services Act, so the full advertising rules apply. Home nursing, senior day care and assisted living aren't licensed today, unless a doctor provides clinical care, but section 31A still covers their ads.
No, not if you run home care, day care or assisted living. Section 31A bans claims to treat a condition for providers that aren't licensed. Say "care for seniors living with dementia", or that a service supports the management of a condition. A licensed nursing home still can't use praise words or promises of results.
Yes. List the exact fee. A nursing home can't add "promotion", "as low as" or a discounted package, and payment plans come up only at the point of payment.
Answer what they asked, yes. For anything after that, you need their consent or a Do Not Call check, and a nursing home needs their written consent before sending an ad by WhatsApp or SMS. We don't chase families who go quiet.
Not for a nursing home. MOH says reviews must come unpaid and unprompted, and a licensed home can't reshare them. We keep your profile complete and factual instead. For home care and day care, a review that claims a cure still can't go in your ads.
It answers in your home's name and tone. If someone asks, it says it's your booking assistant and offers to pass them to a person.
No. It answers the practical things: fees, visits, location, what to bring. Anything about care or health goes to your nurse with a full summary.
Your own answer: whether you have MOH-funded places, and that the hospital's medical social worker or AIC can check eligibility. It never promises a subsidy.
Yes, if they know. Your team is told calls may be recorded and reviewed for training. You approve every call, and our callers are invented. They never use real resident or patient details.
Booked. is S$997 a month, month to month, with message usage on top. Teams of one to five can check if they qualify for a scholarship. Answered. and Heard. are quoted on the call, and Heard.'s first test call is free. Ranked. is S$1,200 a month plus a S$700 setup. MultiCasting is quoted after the call.
No call, no card. Each one runs on your real business.