The pain eases after a few sessions, and the patient stops booking. The herbs run out and nobody checks in. We follow up with the patients who agreed to hear from you, about their own plan, and book the next session. New WhatsApp enquiries get a reply in seconds, with your plain price. All of it written for the TCM Practitioners Board's Ethical Code.
The patient who felt better and stopped. Three sessions in, the back feels fine. The rest of the plan never gets booked. When the pain returns months later, they may walk into a different clinic.
The herbs that ran out. The last packet is gone on a Sunday. The review visit to adjust the formula slips, and nobody at the clinic notices.
The WhatsApp answered after clinic hours. Younger patients ask by chat: how much, and is there a slot after work? Your physician is with patients all day. By the time someone replies, they've asked elsewhere.
The price question that sounds like a trap. Patients have been hit with add-on charges and package pressure before. A vague answer reads as more of the same, and the chat goes quiet.
The physician who is also the front desk. In a small clinic, the person doing acupuncture is often the one answering messages and chasing follow-ups too.
Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.Read what people in Singapore say when they ask for a TCM recommendation, and the same five things come up.
TCM isn't a licensed service under the Healthcare Services Act, so MOH's strict advertising regulations for medical and dental clinics don't apply to you. Two other sets of rules do: section 31A of the Act, and the TCM Practitioners Board's Ethical Code, which binds every registered physician and acupuncturist. Here's what they say in plain words.
Healthcare Services Act 2020, s 31A; MOH, "The Healthcare Services Act 2020 (HCSA) FAQs" v1.2, 17 Jan 2025, Q89, Q92, Q94, Q96, Q120; MOH, "FAQs on HCS (Advertisement) Regulations", Q1; TCM Practitioners Board, "Ethical Code and Ethical Guidelines for TCM Practitioners" (January 2006), 4.1.1, 4.4.1 to 4.4.5; TCM Practitioners Board, "Case Studies of Complaint Cases" (updated 31 Dec 2024), Case Study 02/2017. Selling packaged herbal products? HSA has separate advertising rules for those. This is a summary, not legal advice.
Following up a patient raises two questions: is this advertising, and do we need consent? The official guidance answers part of it.
TCM Practitioners Board, "Ethical Code and Ethical Guidelines for TCM Practitioners" (January 2006), 4.2(b), 4.2(c), 4.4.3(b); PDPC, "Advisory Guidelines for the Healthcare Sector", revised 20 Sep 2023, Part III; PDPC, "Advisory Guidelines on the Do Not Call Provisions", revised 1 Feb 2021, "Definition of ongoing relationship" and p. 48. This is a summary, not legal advice.
These patients already trust your physician. When the pain eases, the next session is easy to forget.
Not the detailed ones. MOH says TCM isn't a licensable service, so the HCS (Advertisement) Regulations don't cover your ads. Section 31A of the Act does, and so does the Board's Ethical Code. If your TCM service runs inside a licensed medical clinic, that clinic's rules apply too.
No. Section 31A bans claims to treat a condition for clinics that aren't HCSA-licensed. MOH's own safe examples are "acupuncture for fertility issues" and "TCM acupuncture can help with knee pain and back ache".
Not on your website. The Code bans testimonials there, and links to them. It also bans photos or videos of results that identify a patient or physician.
We don't write them for TCM clinics. The Code says information must not be persuasive, and the Board has disciplined a physician for handing out promotional treatment vouchers. Booked. gives your plain price instead.
No. It books the consultation and passes every health question to your physician with the full chat. The Code says someone you've never seen can't be diagnosed by chat.
Only patients on a course of care who agreed to hear from you, and only about their own plan. We don't message people who came once years ago: the Code bars unsolicited advertising by anyone acting for you.
Not for reminders about a booked session, or for patients who ticked a box agreeing to reminders. A marketing message to anyone else needs a check first. The registry covers WhatsApp too.
It writes in your clinic's tone and answers the question they asked. If a patient asks, it says it's your clinic's booking assistant and offers to pass them to a person.
Booked. is S$997 a month, month to month. Clinics with a team of one to five can check if they qualify for a scholarship. Revived. is pay per appointment booked, with no setup fee. MultiCasting is quoted after the call.
No call, no card. Each one runs on your real business.