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Industries / Pet grooming

Pet grooming in Singapore: Fill the grooming table without putting down the clippers

Owners message while you've got a dog on the table. "How much for a full groom for my poodle?" "Any slot Saturday?" "Can you do pick-up?" We answer every message in seconds with your price for that breed and size, book the slot, and remind your regulars when the next groom is due.

01 / Pet grooming

Where a grooming salon loses bookings

"How much for my poodle?" mid-groom. Both hands are on a wet dog and you can't step away. By the time you pick up the phone, the owner has asked two other groomers and booked the one who replied.

The price that changes at pick-up. You quoted a full groom. The coat was matted, so it became dematting or a shave down. The owner hears it at the counter and gets upset, even though you did what was kindest for the dog.

The cut she asked for, the cut she got. "Not so short." A teddy bear cut from a photo online. Owners and groomers use the same words for different lengths, and the argument happens at pick-up, sometimes in a review.

The regular who's overdue. Every few weeks, like clockwork. Then she misses one, then two. The coat mats, the next groom is harder on the dog, and she may book whoever messages her first.

The new owner who's scared to hand over. After the news about pets dying at groomers, first-timers ask more. Who will groom her? Can I watch? What if something goes wrong? A slow or vague reply sends them somewhere else.

Free diagnosticWhere am I leaking revenue?Missed calls, reviews nobody asked for, a slow mobile site, a map listing that doesn't show. Checked for you.Run the leak diagnostic ↗30 seconds. No call.
02 / Pet grooming

How Singapore pet owners pick a groomer

The furkid is family. Before anyone books, five things come up again and again.

01A name from someone they trustWord of mouth still leads. And when owners can't find a groomer online, the SPCA tells them to treat it as a red flag.
02A way to see the groomGlass panels, staying for the session, or CCTV they can check. Owners now ask for these by name.
03A groomer who asks firstAbout health, skin, temperament and the last groom. It shows you care about their pet, and the new AVS code expects it.
04Told straight awayIn the cases owners still talk about, the hurt came twice: the incident itself, then hearing about it hours later.
05A price that holdsQuoted by breed and size, with any charge for mats or a feisty cat explained before the day.
So the groomer who wins answers fast, asks the right questions, says the price straight and keeps owners in the loop. Louder ads don't fix any of that.
Free offerWhat should I be offering this week?We build your first offer from your reviews, services and local competition.Get my first offer, free ↗Short form. On us.
03 / Pet grooming

The new grooming rules on talking to owners

AVS updated its minimum standards for pet groomers on 3 October 2026. They apply to salons and mobile groomers, and a lot of them are about how you talk to owners. Here's the short version.

Your salon can't
✕Skip the talk before the groomYou have to go over the pet's health, vaccinations and temperament, explain the process and its risks, and say when you'd stop a session.
✕Keep bad news waitingIf a pet is hurt, falls ill, escapes or dies in your care, the owner must be told as soon as possible. Skin problems or parasites you spot get mentioned too.
✕Give medical adviceGroomers can't act as vets or suggest products for a medical problem. You point the owner to a vet.
✕Lose the chatsRecords, including your messages with owners before, during and after the groom, are kept for at least two years. Electronic records must be backed up.
✕Send a marketing WhatsApp to a one-off customer without a checkThe Do Not Call rules cover WhatsApp. One visit isn't an ongoing relationship, so check the DNC Registry first unless they clearly agreed to hear from you.
You can
✓Turn a pet awayOn medical or behaviour grounds, or when it isn't safe for the pet or your staff.
✓Tell owners how often their pet needs groomingThe code lists it as good practice.
✓Message regulars about their pet's groomingPDPC looks at repeated visits when it decides if there's an ongoing relationship.
✓Charge extra for mats or a feisty petSay so clearly next to the price. CCCS wants charges you can't work out in advance shown with the headline price.
On licences: as far as we found, grooming on its own has no AVS licence today. Keeping pets overnight needs a boarding licence, and grooming isn't allowed in HDB flats. Falling short of the code's minimum standards can be used as evidence in a case under the Animals and Birds Act.
Sources

AVS (NParks), Code of Animal Welfare (for the Pet Industry), Annex C "Minimum standards and best practices for pet groomers", updated 3 Oct 2026, sections C1, C3.3, C3.6, C4.8, C6.3, C7; PDPC, "Advisory Guidelines on the Do Not Call Provisions", revised 1 Feb 2021; CCCS, "Guidelines on Price Transparency", page updated 26 Sep 2025. This is a summary, not legal advice.

04 / Pet grooming

How we fix it

Booked.: Answers every owner, even mid-groom

See Booked ↗
Replies in seconds, day or nightWhatsApp, Instagram DM, Facebook and website chat, while your hands are on the dog.
Your price for that breed and sizeIt asks what they have and quotes from your own price list. Mats or a feisty cat? It explains the extra before the day.
Looks at the photo firstOwners send a picture of the coat or the cut they want. It looks before it answers, and flags anything that needs your eye.
The slot booked in the chatFull groom, bath and tidy, puppy's first groom. It takes the name and confirms, with no form and no link to lose.
A reminder before the dayAnd a deposit request in the chat, if you take one.
Health questions come to youA rash, a lump, an "is this normal?" comes straight to you with the whole chat, so nobody gives advice they shouldn't.
One message every morningWhat came in overnight, what got booked, what needs you today.
You set the prices, the add-ons and what it's allowed to say. Anything that needs a groomer's judgement comes to you.

Revived.: Brings regulars back before the coat mats

See Revived ↗
The owners who've gone quietRegulars past their usual gap, the "let me check my schedule", the puppy that came once.
Short and personal, in your salon's nameOn WhatsApp or SMS. It answers their questions and books the ones who say yes.
Your list, your consentYou confirm who has agreed to hear from you before anyone is messaged.
You approve firstNothing sends until you've seen the messages.
Pay per appointment bookedNothing else.

Ranked.: Turns happy owners into Google reviews

See Ranked ↗
A review request after every pick-upA short WhatsApp a few hours later, with their name on it.
Unhappy owners come to you firstSo you can sort it out while it's still a conversation.
Every review answered within 24 hoursIn your voice. The hard ones too.
A Google profile that answers the trust questionsYour services and hours right, fresh photos of your grooming area, the questions section answered before owners ask.
No one can promise a top spot on Maps. What nervous owners read before they hand over their furkid is real reviews from real regulars, so that's where we start.
05 / Pet grooming

How it starts

  1. 1
    On the callWe find the leaksHow enquiries come in, how you quote, and how often your regulars come back.
  2. 2
    Within daysBooked. goes liveSet up from your price list by breed and size, your add-ons, your services and how you talk to owners.
  3. 3
    Week oneYou fine-tune itRead the first week of chats and tell us what to change.
06 / Pet grooming

Read next

07 / FAQ

Questions grooming salon owners ask

Every dog is different. How can it quote a price?

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It asks the breed, size and coat, then quotes from your price list, the way you would on WhatsApp. If it needs to see the coat, it asks for a photo. Anything it can't price comes to you.

What about matted dogs and shave-downs?

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It tells owners before the day that a matted coat may mean dematting or a shave down, and what that costs on your list. So nobody hears it for the first time at pick-up.

Can it remind my regulars when their next groom is due?

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Yes, with Revived. It messages owners on your list in your salon's name and books the ones who say yes. It only messages the people you confirm have agreed to hear from you.

Will owners think they're talking to a bot?

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It replies in your tone and answers the actual question. If someone asks, it says it's your salon's booking assistant and offers to pass them to a person. Anything that needs you comes with the full chat.

What does the new AVS code mean for my WhatsApp chats?

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They count as records. The code says to keep your messages with owners before, during and after the groom for at least two years, backed up. Booked. replies on the accounts you already use, so keep backing them up the way you do today. The rest of the record, like who groomed and what was done, is still yours to keep.

Can it ask my pre-groom questions?

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Yes, if you want it to. On the call we choose the questions together: health, vaccinations, temperament, the last groom. Anything that sounds medical comes straight to you.

Can it answer when an owner asks about a skin problem?

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No. The code says groomers mustn't give medical advice, and Booked. follows your rules. It passes the chat to you, and you can point the owner to a vet.

How do I win trust after all the bad news about groomers?

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Answer fast and plainly. Tell owners who grooms, how you watch the pets and what happens if something goes wrong. Then let real reviews do the rest. Ranked. asks every owner a few hours after pick-up and answers every review within 24 hours.

Does it work for a mobile grooming van?

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Yes. Owners message a van the same way they message a salon. It answers and books in the chat, and on the call we set how it handles your areas and travel days.

What does it cost?

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Booked. is S$997 a month, month to month. Teams of one to five people can check if they qualify for a scholarship. Revived. is pay per appointment.

08 / Start free

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09 / Fit

Is this for you?

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Who it's for

  • Dog and cat grooming salons in Singapore that take bookings by WhatsApp, Instagram or phone
  • Mobile grooming vans and house-call groomers who can't answer while they work
  • Solo groomers and small teams who miss messages mid-groom
  • Salons whose regulars drift between grooms
✕

Who it's not for

  • Vet clinics (this page is about grooming only)
  • Pet shops that groom walk-ins only and don't take bookings