Someone asks ChatGPT or Google who to call, and the answer names a few businesses. Here's what Google and OpenAI say about how those names get picked, what the technical fixes really do, and what moves the answer. Then see who AI names for your business today. It's free.
Most advice on this comes from people selling it. Here's what the companies that run the answers have published.
Google Search Central, "AI features and your website", updated 10 Dec 2025; Google Search Central blog, "Top ways to ensure your content performs well in Google's AI experiences on Search", 21 May 2025; OpenAI, "Overview of OpenAI Crawlers"; Bing Search blog, "Elevating the Role of Grounding on the AI Web", 12 Feb 2026. All read 28 Oct 2026.
Google, AI features and your website
Google, succeeding in AI search
A lot of AI SEO work is technical: schema, an llms.txt file, a site audit. That work has a place. Here's where it sits.
People rarely ask AI for "the best business". They describe a problem, compare options, then ask who to pick. A business has to show up at each stage.
There's more than one way to do this. Each fits a different owner.
Free, and built by hand for your business. It's the starting point for everything else.
Dr Neck Pain is a chiropractic clinic in Singapore and our client. We started publishing guides that answer their patients' questions in September 2026. Here's what Google's AI did next.
To be fair about it: the clinic had a head start, with years of patients and real Google reviews. Reviews and a reputation make good answers land faster. A newer clinic should build reviews alongside the guides.
Be the clearest answer to the questions your customers ask, in many places. Make sure OpenAI's search crawler can reach your site, then publish plain answers on your site and beyond it, every month. Nobody can promise the result, so check what ChatGPT says before you start and again later.
The same way you show up in Google. Google says a page needs to be indexed and allowed to show a snippet, with no extra steps. After that, its advice is useful content that isn't a copy of everyone else's.
Not to appear in Google's AI features: Google says no special schema or AI text file is needed. Schema still helps machines read a page, and most website builders add it for you. It's a small lever. Being worth quoting is the big one.
You need someone to do the work, whatever they call it. Ask any provider how much they publish each month, where it appears, and how much of it is off your own website. Technical fixes alone set the floor; getting named depends on what's published about you.
Not always. Ranking and being recommended are different jobs. A business can hold page one on Google and still be missing from the answer when someone describes their problem to ChatGPT.
It can, if you let it. ChatGPT search uses OpenAI's OAI-SearchBot crawler, and OpenAI says sites that block it won't appear in ChatGPT search answers. Check your robots.txt file, or ask whoever runs your site.
No. Google says showing a page is never guaranteed, and AI answers change from one day to the next. Be careful with anyone who promises a spot. What you can do is see the change yourself, by asking the same questions every month.
It depends on the question. Narrow, specific questions tend to move first. Busy, competitive ones take longer and steady work.
Ask it the questions your customers ask, the way they'd type them. Log out or use a temporary chat first, so your own history doesn't change the answer. Or request the free AI Search Audit, which asks around 40 questions on five assistants for you.
The AI Search Audit is free. MultiCasting is quoted after a 20-minute call: your category and how many questions we cover set the number.
No call, no card. Each one runs on your real business.