Parents ask several centres the same things: the fees, the level, the timetable, who teaches. Then they pick a trial. We answer every parent in seconds, book the trial lesson, follow up after it, and bring back the families who drifted before the new term starts.
The fees question you answer tomorrow. A parent messages after dinner, once the kids are in bed. You're teaching, or marking, or asleep. By the time you reply, another centre has already offered her a trial slot.
The trial that never becomes an enrolment. The child comes, the lesson goes well, the parent says thanks. Then nothing. Nobody asks what held her back, because the next class is starting.
The same five questions, all day. Which level, which days, how many in a class, who's the teacher, how much. Every enquiry needs the same answers typed out again.
Students who stop after exams. A family leaves after results, or at the end of a level, and doesn't come back when the next term opens. Nobody reached out before they chose somewhere else.
The owner who teaches, then does admin. Principal, teacher, front desk and marketer. In a small centre, the follow-up is the job that slips.
Ask Singapore parents how they chose a tuition or enrichment centre and the same five things come up.
Most first messages to a centre are some version of these.
If your centre teaches 10 or more students, it must be registered with MOE, and so must its teachers. There's no separate advertising code for tuition yet: in February 2026 MOE said it is still reviewing measures. But your ads are already covered by the Singapore Code of Advertising Practice.
MOE, parliamentary reply "Tuition", 6 Jul 2021; MOE, parliamentary reply "Advertising guidelines for tuition and private education services", 24 Feb 2026; MOE, "Private schools", updated 13 May 2026; PDPC, "Advisory Guidelines on the Do Not Call Provisions", revised 1 Feb 2021, Parts II and III; CASE, "CaseTrust Prepayment Protection". This is a summary, not legal advice.
Your old enquiries already know your centre. The weeks before a new term are when parents decide again.
Yes, from your own fee list, by level and subject. If you charge a registration fee or a materials fee, it says so up front, so there are no surprises at enrolment.
It asks the child's level, school stream and subject, then offers the classes that fit. Placement questions that need a teacher's judgement come to you with the full chat.
It replies in your centre's tone and answers the real question, not a menu. If a parent asks, it says it's your centre's booking assistant and offers to pass them to a person.
Only with care. PDPC treats current students as an ongoing relationship. Former students and enquiries that never enrolled need a Do Not Call Register check or their clear consent. Revived. works only with parents who have agreed to hear from you.
Only results you can back up honestly. MOE has reminded tuition providers that every ad must be honest and truthful, and must not play on parents' anxieties. You decide what Booked. says about results, and it says nothing you haven't approved.
It answers every chat as it comes in, at the same time, however busy the week gets. Nobody waits for the front desk to finish a call.
A reminder before the trial, then a follow-up after it with the answer to whatever held the parent back. When they say yes, the deposit request goes out in the same chat.
That's MultiCasting. We turn the questions parents ask into clear guides, checked by you and published in many places every month. It's quoted after the call.
No one can honestly guarantee that. You'll see the numbers yourself: enquiries answered, trials booked, families brought back.
Booked. is S$997 a month, month to month. Centres with a team of one to five can check if they qualify for a scholarship. Revived. is pay per appointment. MultiCasting is quoted after the call.
No call, no card. Each one runs on your real business.